Contemporary pop culture as expressed for example in R&B occupies both Alexandra Bachzetsis and Claire Hooper in their works. While Bachzetsis deconstructs in a rather analytical manner, Hooper employs its inherent seductive aspects for her own purposes. The artists explore the increasing significance given by social media to the staging of “personality” and “life.” In her videos, Hooper combines contemporary destinies with plotlines from Greek mythology while Bachzetsis isolates gesture and body language visible in club culture and music videos in her performances.
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