There is a pleat, or a certain type of gown, known as a Watteau Pleat or a Watteau Gown, though the painter Watteau doesn’t seem to have had much to do with its invention. He merely depicted the look repeatedly, famously, and once in petal-pink satin on the back of a woman ascending a step. The latter stars in a shop sign commissioned by a man who made his living selling art and baubles to aristocrats, though it’s unclear whether artist or client truly expected the painting to advertise anything other than itself.
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