Wolfenstein: The New Order is a new video game that completely re-imagines the storied Wolfenstien first-person shooter franchise. The old Wolfenstein games were set in World War II; the new offering by Bethesda Softworks and MachineGames takes place in a bleak, dystopian 1960s-era Europe in which Nazis have won the war. To introduce the new vision, AKQA created a cinematic and stylish trailer that brings viewers through a sinister war factory to establish the dark alternate universe of the game.
The trailer is the first piece in an integrated campaign by AKQA for Bethesda Softworks. It collected over 2 million views and generated major buzz among gamers eagerly awaiting The New Order’s release late this year.
// From our friends at Communication Arts