Creative production company Shilo and director Jose Gomez took on the challenge of creating this stunning on-air identity for Arab network Qatar TV. Shilo traveled to Doha, Qatar, to learn more about the culture and people and capture original HD content—nine 15-second “bumpers”—for the titles. “We were asked to make each promo a metaphor for different aspirational subjects, such as education, business, environment and family,” Gomez explains. “The main creative challenge was to render these stories in simple ways that didn’t require further explanation or language. We focused on conveying a feeling and tone for each subject that are abstract and metaphorical, but still understandable.”

Communication Arts

// From our friends at Communication Arts

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