For this project Frost* worked in a pro-bono collaboration with advertising agency Droga5 on a new brand strategy, identity and annual report for OzHarvest, a non-profit that rescues excess food and delivers it to people in need.
The rebrand is inspired by the fundamental characteristics of the charity, incorporating the distinctive yellow food distribution vans, constructed with scores of images of staple food items, and the new logotype, realized in the informal, sans serif font, Frankfurter—a cheeky nod to the nature of the services provided.
A key component of the project is the roll out of the first major application of OzHarvest’s new branding, with the creation of a visually impactful annual report. Traditionally seen as dry pieces of corporate literature, in the report data is presented as infographics paired with bold pull quotes. In an echo of the new identity, text is shown as typographic motifs.
To keep the project as economical as possible, print cost was substantially minimized by designing the document using only black, expressing the brand colors through use of a bright yellow paper stock.
// From our friends at Communication Arts