Besides acting as a trailer for the live-action feature film, ‘Oz The Great and Powerful’ this site is also the latest Chrome Experiment, showcasing the latest abilities of the Chrome web browser.
Several layers of technology build the final experience, which includes character cut-outs, a music organ, a movie-maker and interactive touch points, which allow the user to personalize the experience and create moments they can share with their social network.
Designer/developers Unit9 reported, “Our biggest challenge was creating a storm that was both interactive, and yet had the right visual look. We wanted it to be soft and fluffy, and yet angry, intense and powerful. But making that a reality was a difficult technical and creative challenge that required a team of people with a very diverse range of skills and backgrounds.
// From our friends at Communication Arts