and I Shot Him believe strongly that the drug war in Mexico is causing needless violence. “We wanted to bring light to this problem in a simple shareable way,” said I Shot Him’s creative director Michael Jeter. “Complex entanglements like these are often overlooked by the masses because they only hear bits and pieces on the news. Once the whole story is packaged in a clear and simple manner, the story can be used as a tool to educate people and ideally convince leaders to act.” View the two-minute video on Vimeo.

Communication Arts

// From our friends at Communication Arts

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