Google Chrome wanted to promote nationally through its global concept of speed and superior mobility. The script for “Salvation”, developed by F/Nazca Saatchi & Saatchi, focused on situations that combined the speed and the mobility of the browser to create benefits to its users. Stink searched for interesting places and new faces in order to bring freshness, expression and truth to the film. To create and transmit a sense of agility, cuts were used as a tool to transmit the speed of the browser in a playful manner and materialize the overall concept.
// From our friends at Communication Arts