To help launch the 2013 Audi A4, Toronto-based agency Zulu Alpha Kilo allowed consumers to put the A4’s road hugging capabilities to the test in a new and unexpected way, while highlighting Audi innovation and precision craftsmanship.

Through a one-of-kind experiential event, they put drivers directly behind the wheel of custom-fabricated, 1:32 scale, all-wheel-drive slot cars in the heart of Toronto’s financial district. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro® Experience allowed participants to take the A4 on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.

Executive creative director Zak Mroueh said, “This was the perfect opportunity for us to reimagine what a test drive could be, and bring a truly unique and memorable experience to Audi fans.”

Communication Arts

// From our friends at Communication Arts

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