Longest. Slam Dunk. Ever. Cutting Room, NY editor Chuck Willis along with director Jim Jenkins capture what really goes through the mind of a basketball superstar during a slow motion dunk in Footlocker’s new :60 “Kyrie in the Air” made by BBDO New York. Part of the brand’s “Foot Locker Approved” campaign, the spot features Cleveland Cavaliers’ Kyrie Irving, last year’s NBA Rookie of the Year, taking off for what is sure to be an amazing slam dunk—until he’s stopped, in mid-air, for what ends up being the longest basketball play ever.
// From our friends at Communication Arts