This social commerce site, offering daily design curation, inspiration and products to more than 5 million customers in 20 countries, recently tapped Arnold Worldwide New York to develop its first marketing campaign and first-ever TV commercial. The 60-second spot follows a savvy, design-conscious guy who wakes up in a less-than-inspiring apartment to discover his girlfriend has just pulled up in a cab outside. Before she can make it up the stairs and see his lackluster decor, he realizes that everything he touches is instantly turned into more unique and thoughtfully designed versions. Correspondingly, his small apartment transforms from drab to, well, fab.
// From our friends at Communication Arts