by Rob DiFondi
What well-known project is desperately in need of better sound? In general, I’m not a huge fan of spots that are over-edited or over-designed. I find it pretty assaulting when a spot has 50 edits in 30 seconds and there’s a sound for every single thing; sometimes they’re completely nonsensical but editors throw them in just because they can. I like when things are done tastefully and the sounds are meaningful.
// From our friends at Communication Arts