Venice Beach, California-based agency Zambezi just released a new campaign featuring Katy Perry as the face of the popchips brand. The first of the campaign’s four looks, “bite me,” makes reference to the ever-popular vampire phenomenon, with Perry sporting fanged teeth. In another, she wears fitness-inspired apparel that plays off the delicious and better-for-you message of the brand. The final two executions channel Perry’s love of fashion as a means for expressing her personality while highlighting the fact that people can enjoy popchips guilt-free.
// From our friends at Communication Arts