From BBH New York and BBH Shanghai and running online and in TV in markets around the world, this new 60-second spot for Sprite encourages teens to spark their true selves. Shot in the Czech Republic, it opens with people blending into the cityscape of Prague; camouflage is used as a metaphor for conforming. One of the teens takes a drink from a bottle of Sprite and is inspired to shed his camouflage. The invitation, to teens all over the world, is to live authentically and to feel comfortable being themselves. The campaign highlights 22 actors, each hand-painted into the scenery by a team of body artists and painters that spent more than 1,200 man-hours and used approximately 500 pounds of paint to create the scene (instead of creating the effect in post-production).

Communication Arts

// From our friends at Communication Arts

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