While most furniture retailers scream about sales, Havertys focuses on what its furniture actually means to its customers: It’s a reflection of creativity and individuality. In its first humorous spot for the manufacturer, Kansas City, Missouri-based agency Bernstein-Rein put the spotlight on the Havertys customer. In its second, “Meet the Parents,” the same main character uses her furniture to make a solid first impression on her boyfriend’s parents. At a restaurant.
Credits: www.bernstein-rein.com
| www.havertys.com

Communication Arts

// From our friends at Communication Arts

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