While most furniture retailers scream about sales, Havertys focuses on what its furniture actually means to its customers: It’s a reflection of creativity and individuality. In its first humorous spot for the manufacturer, Kansas City, Missouri-based agency Bernstein-Rein put the spotlight on the Havertys customer. In its second, “Meet the Parents,” the same main character uses her furniture to make a solid first impression on her boyfriend’s parents. At a restaurant.
// From our friends at Communication Arts