This national campaign, created by TBWA\Chiat\Day Los Angeles, forges a more relevant brand association with consumers; the thirty-second film (from a series of three) shares and celebrates life’s everyday moments and milestones through Crate&Barrel’s signature Helvetica font. By honoring the moments in which the brand plays a role in people’s lives, it evokes the history and iconic identity of a company that’s become a part of the fabric of our culture. It’s a celebration of all that Crate&Barrel stands for as a brand. The multi-platform campaign (its first comprehensive advertising effort since 2007) debuted on national, prime-time television on September 10 and dovetails nicely with the company’s fiftieth anniversary.
// From our friends at Communication Arts