In the bottled tea and fruit juice market, almost all brands look the same. Snapple approached Dallas-based communications firm BrandCory to launch Diet Snapple Half ’n Half, a 50/50 mix of tea and fruit juice. To differentiate the line, the creative team developed a foundation of flavorful colors and bold typography.
To set the product apart from a sea of sameness, they collaborated with illustrator Tad Carpenter to create fruit-flavored and tea-inspired monsters. The playful identity and packaging communicate the mix of flavors and commuicate the brand language in a clever and fun style. The solution is a reminder that sometimes the best way to stand out is to really stand out.
// From our friends at Communication Arts