Even for people who love their work, nothing compares to taking life at a slower pace. Rooster, working with The Fearless Group for Security Benefit, produced four spots (shown, “Swing”) that aired quietly during the 2012 Billboard Music Awards. The premise was to provide moments of peace during a televised event that consisted of bright lights and pop music. With a focus on what to expect as individuals head into retirement, the spots do a spectacular job of reminding viewers what’s just outside their daily four-wall surroundings.
// From our friends at Communication Arts