Indianapolis-based Young & Laramore recently launched a new integrated campaign that includes broadcast, digital, experiential and social, for its client Schlage. The television campaign launched with
this spot featuring a smooth-talking pitchman recommending Schlage locks. He lures viewers in with run-of-the-mill commentary that quickly takes an unexpected turn. The campaign began airing on cable networks in June.

Communication Arts

// From our friends at Communication Arts

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