This credit union service provider, offers products and support to credit unions. One issue that many credit unions face is how to attract new members. CO-OP asked O’Leary and Partners (Newport Beach, California) to create a campaign to help increase membership, that credit unions across the country could use. Based on the idea that making money is difficult, the ads use humor to help educate a new generation of potential members about the benefits of credit unions.

Communication Arts

// From our friends at Communication Arts

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