Directed by Bob Industries and edited by Arcade Edit for Goodby Silverstein & Partners client, Chevy, “Night Swim”
is an intimate portrait of youth, featuring a group of friends throwing caution to the wind and making memorable mistakes along the way. The nostalgic script, coupled with the subtlety of Iron & Wine’s “Each Coming Night,” captures the hearts of people with fond memories of first escaping their parents on the search for adventure and love. Jason Reitman (Juno, Up in the Air) took a rare break from film to direct the spot and shot both day-for-night and night-for-night to capture the rebellious night swim in Big Bear, California.
// From our friends at Communication Arts