A cardboard Wayne Gretzky stars in an epic battle of wills as one woman goes to extreme measures to make sure her husband’s prized life-size cutout of the hockey legend doesn’t follow them to their new home. The spot, by San Francisco agency Venables Bell & Partners, is the first for the agency’s new client Mobile Mini, a provider of portable storage solutions, and chronicles the husband-and-wife battle as they pack their household possessions in a storage container. It’s just the beginning of a fully integrated marketing effort as the company expands nationally.
Credits: www.venablesbell.com
| www.mobilemini.com

Communication Arts

// From our friends at Communication Arts

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