Evian recently launched a series of specially-sized bottles—33cl (mini), 50cl (street), 75cl (sport) and 1l (work)—with just the amount of water needed for different specific uses. To promote them, BETC EURO RSCG and evian created a new campaign, shot by fashion photographer Nathaniel Goldberg, and the return of Evian’s baby T-shirts. The campaign launched on the streets of Paris, New York, London, Tokyo and Dubai in May.
Credits: betc.fr
| www.evian.com

Communication Arts

// From our friends at Communication Arts

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