Founded in 1984, Best Friends Animal Society operates the nation’s largest animal sanctuary for abused and abandoned animals, provides spay/neuter and educational programs throughout the US and is a pioneer of the no-kill shelter movement. It needed a campaign to address the importance of spaying and neutering pets before they reach four-months of age.
TM Advertising collaborated with Lucky Twenty One’s directing duo Marc and Melanie Chartrand to create this online and print campaign starring rescued animals in a show-stopping display of charm and lovability. Casting and directing the rescue animals (provided by Operation Kindness) so their actions could be integrated with the motion typography was one of the most uniquely challenging aspects of the production; ultimately the web spot, “Infographic,” offers just the right blend of appeal and call to action, without being overly saccharine.
// From our friends at Communication Arts