Apple juices are all the same, right? Uh, no. Tree Top is made in Washington State using 100 percent US-grown apples by growers who are cooperative owners. They care about their product and it’s reflected in the quality and taste and Tree Top’s brand tagline, “Real Fruit From Real People.” Seattle Agency Cole & Weber and directorial trio Everynone brought the essence of the brand to life in “Cool.” Using non-actor children and shooting in an editorial, documentary style, they captured moments of wonder in the children’s lives, juxtaposed them with Tree Top’s approach to making juice and finished with the tagline “Made with a sense of wonder.”

Communication Arts

// From our friends at Communication Arts

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