When the Calgary Zoo, a leader in animal and environmental conservation, needed a design for their 2012 annual report, Trigger Communications showcased the zoo’s conservation efforts with a one-page, one-ink annual report printed on 100-percent post-consumer newsprint. To help conserve design hours, two designers and two art directors collaborated on the layout. The making-of video tells the too-familiar story of limited time and budget.
Credits: ideasthattrigger.com
| www.calgaryzoo.org

Communication Arts

// From our friends at Communication Arts

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