Salt Lake City-based Richter7 recently created this series of posters to promote “Speed,” an exhibition at the Utah Museum of Fine Arts featuring a unique collection of actual performance automobiles—many of which had broken records in their time. The museum wanted the exhibit, and the posters, to appeal to its core group of patrons as well as a more general audience. Created as part of a multimedia campaign, these posters sell the idea that the cars are works of art.
Credits: richter7.com
| umfa.utah.edu


Communication Arts

// From our friends at Communication Arts

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