In Africa, 1 child dies from malaria every 45 seconds. Nashville, Tennessee’s The Buntin Group was charged with raising visibility of this needless trend and raising raise $ 100 million over ten years to fight the problem. Compounding the challenge was that most of the US and Western European nations don’t consider malaria a large problem. The campaign includes print ads, a mobile application, a website, events and local church communications packages.
// From our friends at Communication Arts