The Honda CR-V target audience stands at the threshold of adulthood. To reach them, Santa Monica, California-based agency RPA created an integrated campaign based around the idea of “The Leap List,” ten things young adults want to do before life gets all serious. The print ads show a world of opportunity and inspiration in a tone that’s whimsical, idealistic and idiosyncratic. Designed with found imagery, hand-drawn type, unique collages and visual checklists, the scrapbook-like style conveys that driving a Honda isn’t so serious.
Credits: www.rpa.com
| leaplist.honda.com


Communication Arts

// From our friends at Communication Arts

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