DDB New York recently created “Traveling at the Speed of Hertz,” a campaign centered around the promotion of Hertz’s Gold Plus Rewards program. The graphic style marks a departure from past campaigns with a stylized, contemporary look and a single-minded approach to each Hertz service. To resonate with business and leisure travelers, each print ad introduces a new and improved service feature. Accompanying the print ads is a series of TV spots (“Carfirmation”) with the same minimal look by New York studio Blacklist and London-based Studio AKA. In addition to the standalone mnemonic that opens each spot and a voiceover courtesy of Owen Wilson, Horatio, the Hertz mascot, was tweaked to fit the more angular stylings of the deliberately-sparse campaign. The 2-D characters and set elements were created by hand in Flash and the 3-D vehicles were built & composited in XSI and After Effects. The beautifully restrained campaign will roll out over the next few months.
// From our friends at Communication Arts