Since 1894, 3-IN-ONE has been a trusted drip oil; Newport Beach, California’s O’Leary and Partners developed a campaign that builds on the company’s heritage while communicating how the product can help tradespeople on the job. To accomplish that, the creative team highlighted tasks common to specific trades and demonstrated how 3-IN-ONE’s precision spout can deliver oil exactly where it’s needed. The campaign hit a sweet spot with a target audience of carpenters, plumbers, handymen and automotive professionals and the droplet idea has extended into corporate communications.


Communication Arts

// From our friends at Communication Arts

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