The Utah Jazz has never done much branding. But with core values of hard work, teamwork and preparation there’s a great story to tell. Utah creative shop Faktory brings the team values to fans for the first time in this TV spot. Most creatives would shy away from using players to do voiceovers, but the creative team knew that it was exactly the right thing to do to really connect with people. Gordon Hayward and Paul Millsap provided the background voices for the video that features Jazz working over the Trailblazers and Clippers.

Communication Arts

// From our friends at Communication Arts

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