MTR Foods brings the fiery heat of hell and the addictive taste of heavenly together in a bottle of pickles. Since spice is always attributed to fire and smoke, Ogilvy & Mather India created a campaign that takes the heat of the Indian pickle to an entirely new level with the tagline “So spicy, you’ll run out of tears.”
Credits: ogilvy.com
| www.mtrfoods.com


Communication Arts

// From our friends at Communication Arts

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