“Anyone who believes in indefinite growth in anything physical, on a physically finite planet, is either mad—or an economist.”
—Kenneth Boulding, The Economy of Love and Fear: A Preface to Grants Economics, 1973
“Though this be madness, yet there is method in’t”
—Shakespeare, Hamlet, circa 1599
A model farm, La Ferme du Buisson fed for almost a century a model factory, The Menier chocolate factory, which was one of the great industrial empires of the nineteenth century. In 1848, sensing that the industrial revolution would come along with a social revolution, the Menier dynasty attempted to establish a form of “ideal” capitalism, unique in the history of industry. The production of chocolate grew at a spectacular rate due to technical, architectural and commercial innovations, the invention of advertising and a multinational strategy.
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