Craftsmanship is at the heart of Waterworks, an industry leader in the world of home and bath decor but its kitchen and bar collection had yet to receive the same level of attention as its renowned bath products. It needed an identity that would help it stand out among its competitors and within the broader Waterworks brand. New York-based design studio Mucca channeled its inner connoisseur to create a sales showcase of the qualities that make it unique. Kitchens naturally reflect the personalities of their owners, so the creative team approached the project as an opportunity to brighten the brand with details from everyday life. Playful personal touches, like a bowl of freshly rinsed vegetables left in a sink, reinforce the idea that these products were created to be used, not just admired.
// From our friends at Communication Arts