Who says only sports fans can enjoy a day at the ballpark? The Indianapolis Indians, the second-oldest minor league franchise in America, wanted to broaden their reach and increase attendance by appealing to more than just baseball fans. With photos supplied by the team photographer, local agency Hirons & Co. created a fresh look and new campaign that speaks to the fun associated with a baseball game rather than the game itself. The team’s color (the Indiana Pacers and Indianapolis Colts were already sporting blue helped them stand out from their competition and housing the headlines in a logo-inspired chevron gave the club a look all its own. The campaign is in its second year and attendance continues to increase.
// From our friends at Communication Arts