On the same day that City of Milwaukee officials announced its goal to reduce infant mortality by ten percent local ad agency Serve launched it’s most provocative co-sleeping ad campaign yet. The shocking transit ads show an infant sleeping in an adult bed next to a kitchen knives with the headline, “Your baby sleeping with you can be just as dangerous.” The campaign is running in Milwaukee bus shelters in the zip codes that represent the highest number of infant deaths.
Credits: servemarketing.org
| city.milwaukee.gov/Health

Communication Arts

// From our friends at Communication Arts

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