Austin branding agency Door Number 3 recently released a new ad campaign for the Austin Business Journal (ABJ), a local business media and events touchstone that helps people in Central Texas reach career and business goals. This marks only the third time in the 30-year-existence of the ABJ that it’s used an outside agency to create advertising. The campaign incorporates humor to communicate an important message, while sprinkling in local elements that readers can relate to, including, for the first time since 1996, a new tagline, “Know Your Capital.”

Communication Arts

// From our friends at Communication Arts

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