London-based animation production company, Film Club Productions, directed and animated this commercial for tissue brand Tempo commissioned by Publicis London. The 30-second TV spot, “Bike,” is the first in a series for the new pan-European “As Life Unfolds” campaign that will launch across mainland Europe. The animation promotes the Tempo Hanky Classic pocket packs of tissues in a classic boy-meets-girl love story showing a bicycling boy racing to catch up with a girl and helpfully dispensing Tempo tissues to people he passes along the way. It captures Tempo’s reputation as a long-established and trusted brand in a commercial that effectively engages consumers on an emotional level by showing how Tempo is a constant, caring companion throughout life. The idea is executed through hand-drawn animated stories brought to life through director Vida Vega’s calligraphic brushwork and exquisite 2D animation.
// From our friends at Communication Arts