Modern typography developed in the interwar years of the 20th century as one element of the utopian project of reinventing the world, embodying a fantasy of universal legibility and literacy. After World War II, it was transformed into a tool of corporate promotion and advertising. Avant-garde and neo-avant-garde artists alike engaged in these projects, from Bauhaus design to Dada collage, and on to the work of Robert Rauschenberg and the Fluxus group. Both sides of that history seem taken up and reworked in the recent practices under scrutiny in this lecture.
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