Since its launch in 2010, the Zippo Hand Warmer has been hugely successful in both the US and UK. This campaign, by Pittsburgh-based agency Brunner, expands the perception of the hand warmer beyond its traditional niche in the sports category. In-store posters, and the TV spot “Udderly Cold,” airing in the US and Europe, are based on simple, humorous concepts with worldwide appeal.

Communication Arts

// From our friends at Communication Arts

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