“Change everything,” is the slogan embraced by this new and innovative line of men’s footwear. Grant Delgatty, founder and chief creative officer, is a veteran of the shoe industry and for years designed for K-Swiss, DVS and Vans. After seasons of trying to figure out what customers wanted, he decided it was time to offer them the opportunity to participate in the creative process; inspired by the notion, and by his childhood love for Lego, he created a line of interchangeable shoes.
Comprised of a patented system of U-shaped rings that fasten the uppers to the soles to create a water-resistant barrier, the shoes have a tool hidden in the footbed that makes assembly (and disassembly) fast and easy. With ten different sole colors, hundreds of combinations are possible, allowing people to create custom looks by mixing colors and styles… even converting sneakers into flip flops or slides. The ability to change the sole also means savings for consumers and the environment: The thermoplastic soles are made without the use of any hazardous glues, making them easily detachable and recyclable. Soles can be returned to the company for a five dollar discount on a future purchase.
Urshuz now offers 23 men’s styles and women’s and children’s lines are in development for a 2012 debut.
// From our friends at Communication Arts