The annual Harvey Nichols sale is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favorite items. To convey the aftermath of a sale, and the concept “you break it, you buy it,” this latest print/outdoor campaign from Y&R Dubai showcases damaged items from the collection that are now owned by multiple people.
copy (from top):
This jacket is now jointly owned by three men. Sale Harvey Nichols. Behave.
This dress was jointly purchased by six women. Sale Harvey Nichols. Behave.
// From our friends at Communication Arts