Mobile sales on eBay are expected to exceed $ 4 billion by the end of 2011 and eBay’s suite of mobile applications have been downloaded nearly 50 million times, with one purchase made every second through mobile. Venables Bell & Partners’s new campaign speaks to on-demand shoppers, who shop anywhere, anytime with mobile devices. Using the simple call to action, “Buy it new. Buy it now.” every piece of creative reinforces the “When it’s on your mind, it’s on eBay!” tagline and positions the site as the go to destination for shopping enthusiasts. The integrated campaign blends TV (including the hilarious “Mom Jeans”), outdoor display and social media and spotlights that no matter where shoppers are and what they want, eBay has it.

Communication Arts

// From our friends at Communication Arts

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