Reaching more than five million passengers each month, this safe driving campaign developed by bfw Advertising Interactive in Boca Raton, Florida is appearing in airport security bins at Newark Liberty, O’Hare and San Diego international airports. The campaign—which won the 2011 Champion a Cause Creative Challenge sponsored by Zappos and hosted by SecurityPoint Media and the American Advertising Federation—targets 30- to 39-year-olds, a demographic that is surprisingly more likely to cause an accident while texting than its teenage counterpart.

Communication Arts

// From our friends at Communication Arts

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