This series of print ads, by Baltimore, Maryland-based Post Typography, highlights the environmental impacts of green building by pairing before-and-after photo-illustrations with concrete statistics. The copy asks viewers to realize (in both senses of the word) the potential environmental benefits measured by the LEED Rating System. The ads direct people to the US Green Building Council’s Web site where they can learn more about the guidelines for green construction and design.

Communication Arts

// From our friends at Communication Arts

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