The Milwaukee Public Museum is a natural history museum that had, somewhat ironically, become mired in the past. People didn’t believe that anything at the museum ever changed. In an attempt to put a fresh face on the familiar, local agency Cramer-Krasselt developed a new logo, tagline and graphic system to cultivate curiosity and lure people back. The logo and graphic system convey the breadth of the collections by employing layers built from some of the millions of artifacts at the museum, and a new tagline serves as an invitation… “What will you find?”

Communication Arts

// From our friends at Communication Arts

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