Now in its 9th year, BODW continues to inspire valuable dialogue through an unrivalled blend of forums, seminars, exhibitions and outreach programmes for designers, business leaders, educators, SMEs and the public to exchange ideas and address a wide array of 21st century challenges.

BODW 2011 adopts a German accent. This year, BODW is partnering with Germany. With the slogan “Brand New Germany”, Germany will take the stage as a nation of innovative design and attractive brands, together with an unparalleled line-up of the ‘Who’s Who’ of luminaries in design and innovation industries around the globe, to create a powerful impression on the highly-competitive Asian scene.

In addition to the existing programme, there will be an ideas exchange on the latest multimedia, social media and technology as well as the innovation in automotive design. This year’s BODW is expected to be the most impressive yet, with a host of incredible speakers, participants from all industries and corners of the globe, and discussions to inspire.

First hosted by the Hong Kong Design Centre (HKDC) in 2002, Business of Design Week (BODW) remains an inspiring must-attend ideas exchange platform for Asia’s most innovative thinkers and business leaders.

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