This new outdoor campaign, by Ogilvy & Mather Chicago for a local pop music radio station, has some fun with some of the sometimes ridiculous lyrics from pop hits. The concept, which, in the case of pop music, will likely be refuted throughout the circles of music snobbery, is based on a universal truth: When it comes to music, it’s better when you hear it. The boards are currently on display throughout Chicago.
Credits: ogilvy.com
| www.1035kissfm.com


Communication Arts

// From our friends at Communication Arts

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