Jan Gleie directed this spot celebrating the miracle of babies for Pampers and Saatchi & Saatchi, New York. Produced by Germany’s Twin Film, it presents images of mothers and newborns of every description—premature, unplanned and healthy babies; young moms and surrogate moms; adopted children and those growing up in multi-cultural households. The concept is simple, powerful and unmistakable: All births, and all children, are miraculous. Although the commercial includes a few images of diapers, the connection between the life-affirming message and the Pampers brand is stronger because it’s so beautifully understated.
// From our friends at Communication Arts